Sharon Long, author of "Marketing Is Like Dating and I Can Help You Score"
Author Sharon Long is the highly regarded content consultant who heads up We Know Words, a leading content provider.
A few years ago, Sharon noticed similarities–really, really strong similarities…really–between marketing and dating. She started using those analogies when talking to copywriting clients and noticed the analogies made sense and made a difference.
She started using the analogies in her public speaking. Again, the marketing is like dating theme made sense to marketers. It got people thinking differently about their customers, their messages and their overall approaches to marketing.
With all that positive feedback, the idea for the book was born, but as often happens with books, it stayed just that: an idea. Life was too full of kids and work and horses and, well, life. Now though the fingers have hit the keyboard and the book has started taking shape, and we hope to see it published, printed and passed along to you by August 2011.
Marketing is like dating, and with Sharon’s take on it, you’ll not only score. You’ll change the way you look at marketing forever.
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