Get a Sneak Peek at This Unusual Marketing Book

After a week of not touching the book, I am back at it at last. I wonder if there’s anything that causes as much self doubt as writing a book? Or maybe it’s harder to go public because I’m writing a marketing book with such an unusual slant. I can’t remember reading about sex in any other marketing book. You? I’ve just posted the first draft of the Introduction as a sneak peek into the book. Even going public with that was scary. But it’s there, live, exposed for all to see and criticize. Take a sneak peek. Tell me what you think.

This quickie quiz is cute and inline with the whole marketing is like dating analogy! BlueHornet offers five questions to test the level of respect email marketers have for their subscribers. Take the quiz, see how you rank, and think about dating–and respecting–your customers just a little bit more.

Last week, I sent the draft of the book so far to Wendy, the illustrator who is creating artwork for the front and back covers. Now, when I say draft, I mean draft! The book is still very rough.

What a delight to get an email back from her saying she set out to skim it for the gist of the book, and started reading instead and couldn’t stop.

Can you say “whew”?

I think all my marketing is like dating analogies are spot on and helpful for changing how we view marketing. But what I think doesn’t really matter. It’s what you, the reader, will think when the book is in your hands and the words are before you and you’re either getting it…or not.

So thank you, Wendy, for that bit of reassurance!